What can make a food to taste delicious?

Have you ever travel to another country, gone to order some food, look around in the restaurant, in the street, and find some new foodstuff that you never thought they could be a dish or be on your plate?

Resultado de imagen de comiendo caracoles en jaen
Spicy snails with herbs

 

 

 

 

 

Imagen relacionada
Tarantulas

 

 

 

 

 

 

Resultado de imagen de sopa de ortigas
Raw Chocolate Cupcakes with Nettle Frosting

And then, how bravely did you feel to try them? Since very young ages we have been learning about our food preferences, and it is likely that we prefer the food that we have been growing up with.

In the old days, food scarcity was quite common over the earth,  and parents were trying to feed their children with the tastiest food encouraging them to eat. Today food tables seem to remain shifting from food scarcity to over-consume or even to have food excess as a treat.  What comes to your mind when we talk about food as a treat? I personally wouldn’t think about a cauliflower (my respects, to people who love cauliflower, it isn’t my cup of tea).

It is your decision what you eat, but how do you take that decision? We normally know what to eat when we are in our home, and usually, we take those decisions coming from the information that we have got from our culture. Last year, I went to Thailand, there was plenty of places where to have food, in the street, in places inside, and all the Thai people seemed very clean. In fact, their cleanliness is part o their religion and culture. I consider Thai people have a big range of choices of food, and most of them looked caring for tourists in terms of not making food too spicy food for people from the west, asking and advising how hot food was. As in most in the countries in the word, there was Mc Donalds and Burgerking. When it was very difficult to see tourists in local shops and restaurants, most of them in places very similar to their countries where they were from. Even knowing that you are in a foreign country, people tend to eat more in places where they are used to rather than going to new places.

Food often needs to be adapted to successful in a different a new region, for example, Japanese tend to like food less sugary than Americans do. And bands adapt to people taste preferences, so probably burgers in Mc Donalds from Thailand are going to be different from burgers in a Mc Donald in the UK. However, because we associate this brand with something that we know already, we feel safer, and even the food would be more similar to the Thai food, we still would think that we like it.

One of the things that make people change their opinion to try something new is watching other people to eat the same, something that we thought could be disgusting could change our mind after seeing a famous nice face eating with pleasure. In the following video, we can see how Angelina Jolie prepares and eat scorpions for dinner.

4 thoughts on “What can make a food to taste delicious?

  1. Hello!

    I really like this post because you’re exploring the topic from a different point of view.
    I agree that our food preferences are largely learnt – I myself preferring eastern European dishes over others – but did you know our genes can affect taste perception, and therefore food choices, too?
    Depending on our DNA, different amounts of tongue receptors for basic tastes like sweet, salty, bitter, etc. are present, which can make a difference in the way we perceive tastes. Some people are also more sensitive tasters, and this can be tested by using a specific bitter chemical (PTC). These individuals carry variations of a gene that allows them to either recognize this compound or not, with a small percentage being aware of it but not enough to dislike it. For example, in parts of Africa and Asia as much as 85% of the population can carry the recognition gene variant, whereas most Europeans are unable to taste it.
    As you mentioned, this type of information can be used by international companies, such as McDonalds and Burger King, to adapt their offerings to different markets and improve their customers’ experiences.

    The Grind.

    Materials used:
    PTC info – http://www.tastescience.com/abouttaste4.html

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  2. Thank you for your comment, you are very right, genes can affect taste perception and some studies have demonstrated that we were born with sweet and energy dense foods preferences, in the past when there were food scarcity, energy-rich foods were preferred in terms of adaptability. Nevertheless, just because we were born genetically predisposed to like a determinant kind of food doesn’t mean that someone can’t learn to like novel foods. Increase acceptance takes up to 10 to 14 tries of the food. – I think for me took more than 10 tries till I could drink a beer – there are other motivational factors (this is another topic for future blogs) which make us consume a product, and companies can benefit from that as well.

    Reference:
    Fildes, A., Jaarsveld, C. H., Llewellyn, C. H., Fisher, A., Cooke, L., & Wardle, J. (2014). Nature and nurture in childrens food preferences. American Journal of Clinical Nutrition, 99(4), 911-917. doi:10.3945/ajcn.113.077867

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  3. Hi!

    I liked this blog post, especially the video of Angelina Jolie eating scorpions and other insects with her children (never saw it before). You brought up an interesting topic regarding food preferences and differences among cultures. It is quite obvious that different cultures and ethnicities have different preferences for food… and also amazing to learn about! You mentioned McDonalds and Burger King… which are both large international food chains and how these brands adapt their food to the preferences of the community. Have you ever been to several different McDonalds, all over the world? Its fascinating how they change their menu or the food they offer depending on which country they’re in! This is called product localization 🙂 It’s become a huge strategy in the global fast-food business.

    Stern, S. (2010, April 08). Fast-food chains adapt to local tastes. Retrieved November 22, 2017, from http://edition.cnn.com/2010/LIVING/homestyle/04/08/fast.food/index.html

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    1. Thank you for your comment thinktank2017blog, even I am not a big fan of Mc Donald I have only been in 4 different countries’ Mc Donald and surprised how they change part of their menu to addapt to the consumers taste in every particular country.
      Here you can find some of the most curious items they have over the world: Schlossberg, M. (2015, July 01). 26 crazy McDonald’s items you can’t get in America. Retrieved November 23, 2017, from http://uk.businessinsider.com/mcdonalds-international-menu-items-2015-7?r=US&IR=T%2F#donalds-indias-veg-pizza-mcpuff-1

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