When I started dancing Cuban salsa 2 years ago, I never thought that apart from getting fitter this brings cognitive advantages dancers get. After thinking more about the psychological aspects that this can bring, there’re few facts with respect how music and dance affects us: Pleasure and reward areas are activated like the orbitofrontal cortex (located just behind one’s eyes) […]

Finding the way to happiness is not always easy for everyone. However, some companies seem to have a  magic way to create happiness, the interesting point becomes when most of us as consumers perceive consumption of a determinant product with enjoyment and began to experience the happiness becoming from a product that in its basic […]

1st of January is coming, all with good purposes, how many of you have started the year stating I am going to be healthier and fitter? If you just type “fitness” in Google it will come up over millions of results with sports centers close to your home. However, fitness is not just going to […]

 The NHS blue lozenge logo was created in 1990s. After,  in 1999, NHS branding guidelines ensured that it became widespread and strictly uniform. nhs logo The NHS brand is a form of identity, mental represented, which logo grab our attention easily. Do you think the shape and colour thayt eas used to make the logo was made by […]

A couple of days ago I found that one of the techniques adverts used to attract customers is the art of dance. How does this work? C. S. Walter and L. Altamimi found that asosiaciting dance with brands could be an important factor for advertising, as people prefer adverts with dance in them and this may […]

Have you ever travel to another country, gone to order some food, look around in the restaurant, in the street, and find some new foodstuff that you never thought they could be a dish or be on your plate?                       And then, how bravely did […]