The NHS blue lozenge logo was created in 1990s. After, in 1999, NHS branding guidelines ensured that it became widespread and strictly uniform.
The NHS brand is a form of identity, mental represented, which logo grab our attention easily. Do you think the shape and colour thayt eas used to make the logo was made by coincidence? This logo’s carasteristics are the following:
–Vertical lines , which suggest stability, strength and security.
– Horizontal lines transmiting trust, tranquility and community and,
– Blue colour bringing peace, tranquility, sincerity, confidence and integrity.
To prove that they did a good job, today you can find the NHS is one of the 50 first non profit organizations in the ranking of brands of the UK. This is the result of years of experience with the company. Psychologically speaking we can say that the NHS creates good feelings of security and anticipation, which could be caused by the framing of the company.
The NHS has got a way of indentification when someone wants to use their Logo, influenced by colors, imagery, visual styles, places… These frame perceptions are influenced by the places, people, quality, images that we see related to the NHS every day. Have you wondered what real effects can this framing have? Expectancy effects:
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